VEX Worlds 2022

"VEX Worlds 2022" unfolds as a testament to my creative journey leading up to the event. Guided by my director, I took the helm in crafting the visual identity for the VEX Worlds Social Media booth. In the span of two months, I delved into moodboarding and sketching, cultivating a cyber-inspired concept. The pièce de résistance was a space-themed poster, designed to amuse and engage children, inviting them to share their experiences using the hashtag #vexworlds.

Client
VEX Robotics
Year
2022
Services
Illustration, Animation, Art Direction.

Problem

The project emerged from a void of ideas and a lack of conceptual innovation. The team sought my creative prowess to infuse novel, vibrant concepts into the booth. This called for inventive thinking and a fresh perspective to counteract stagnation.

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Solution

With relentless ideation and hands-on commitment, I engineered a concept that highlighted a UFO playfully snatching VEX robots and whimsical artifacts, including a rubber chicken. The scene struck a chord with all stakeholders, subsequently shaping the design of an immersive space-themed booth. My comprehensive involvement propelled the project's triumphant execution, underscoring my dedication to pioneering inventive solutions.

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