Projects
Xbox
In 2023, I contributed original illustrations and marketing visuals to Xbox Design Lab’s “Make It Yours” campaign. Centered on three unique controller styles, this project allowed me to create custom visual narratives that captured the spirit of user-personalized gaming gear. My work fused bold linework with stylized accents to reflect Xbox’s branding while highlighting the individuality behind each design.
Corsair
During my time at GameStop, I had the opportunity to spearhead a variety of marketing initiatives for Corsair—one of the industry’s top gaming hardware brands. From in-store signage and homepage takeovers to digital campaigns and feature graphics, I worked to craft visuals that aligned with Corsair’s premium identity while resonating with the GameStop audience. This project reflects the kind of fast-paced, high-level brand collaboration that defined my role.
Pokemon
As part of a major promotional push, I led the creative development for GameStop’s nationwide Pokémon marketing. Working without official assets, I illustrated original characters and designed a full visual campaign from scratch. These assets were displayed across retail stores, elevating engagement through bold vector art and sharp geometric compositions. The project set a new bar for branded storytelling between GameStop and global IPs.
VEX Worlds 2022
"VEX Worlds 2022" unfolds as a testament to my creative journey leading up to the event. Guided by my director, I took the helm in crafting the visual identity for the VEX Worlds Social Media booth. In the span of two months, I delved into moodboarding and sketching, cultivating a cyber-inspired concept. The pièce de résistance was a space-themed poster, designed to amuse and engage children, inviting them to share their experiences using the hashtag #vexworlds.
2021 Packaging Concepts
"2021 Packaging Concepts" unites my three original brands – "Rise," "Bender," and "CluckU" – showcasing dynamic packaging, distinctive branding, and unique artwork. This collective display captures my journey in conceptualizing, designing, and realizing each brand's identity.
Handmade Magazine
Handmade, my brainchild, shines in this Volume 1 showcase. With 45 diverse artists from around the globe, including Indonesia, Spain, the UK, and the US, the magazine unveils their creativity. Interviews add depth, spanning photographers, writers, musicians, and graphic designers. In Dallas, Texas, the Handmade release party came to life, celebrating artistry. I'm truly blessed for each collaboration and the memories forged.
